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Influence by Living: The Story of Young Entrepreneur Vanessa Gabriel

8/13/2013

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by Kate Nicole G. Blanco, Jeepney Hub Founder and Executive Director
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Vanessa just turned 21. While most young adults her age were planning their huge "coming-of-drinking-age" bash, Vanessa was busy preparing to launch her second online-based business. At the age of 19, Vanessa founded "aSociete" while attending college in Colorado. She recognized a challenge for college students that propelled her to start her own business: shopping with a student budget and student resources. aSociete is a web-based company. It is a flash sales site that offers discounts on designer fashion to college students. Vanessa and her team make it possible for millenials with limited budget and limited forms of transportation to maintain an uncompromising sense of style. By building relationships with clothing brands, attending trade shows, and doing research to remain in tune with current trends, Vanessa and her team were able to gain the notoriety that made their online business a big hit. With a keen knowledge of how Generation Y shops and how it gathers information, Vanessa and her team commissioned the help of fashion bloggers to curate pieces sold on aSociete, as well as to advertise the business. Vanessa will be launching her new business WNDR-LUST on September 2013.

Vanessa strongly believes that we must "influence by living." She seeks to inspire other Filipino-American youth and young professionals by showing them that they can pursue their passions at any age, and even with limited experience. To her Filipino-American peers, Vanessa says, "we have to be bold...stand up for ourselves, for our dreams and for our passions because settling for a [stereotypically Filipino job] sometimes does not make us the happiest." Through her perseverance and by unabashedly seeking the help of those who have knowledge in starting an eCommerce business, she was able to launch aSociete and soon, WNDR-LUST, with great success.

Let's hear more from Vanessa and her journey in this exclusive interview provided for Jeepney Hub. In this interview, she gives us her vision for her career, and tells us what propelled her to launch two eCommerce businesses, how she found her resources to help her realize her dream, the lessons she has learned in her journey so far, and her advice to her fellow Filipino-American youth.


We hope that Vanessa's story inspires you to pursue your own dreams.  Learn more about Vanessa and connect with her through the various ways listed below. Don't forget to leave us your feedback about this Jeepney Hub exclusive here or by posting a comment below.

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Passenger Information: 
Name: Vanessa Gabriel
Age: 21
School: CU Boulder & University of Pacific
Location: Tracy, CA
Fave Filipino Dish: Chicken Adobo
Email: vanessa@asociete.com
Website: wndr-lust.com
Twitter: @vgabriellllll
Instagram: vanessagabriel
Facebook: facebook.com/vmgabriel
LinkedIn: www.linkedin.com/pub/vanessa-gabriel/32/386/102/

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    In the ride of life, everyone can use some good company. Here are just a few Filipino-Americans and allies who are movers and shakers in their respective industries. We conducted interviews and asked them probing questions about how they got to their destination. Let their stories inspire you! Have someone in mind you'd like to hear from? Want to share your story with the community? Let us know!

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